Modern Studies in Management and Organization

Modern Studies in Management and Organization

Identification and Ranking of Short-term Methods for the Development of Internet Businesses from the Point of View of Internet Business Owners in Zahedan

Document Type : Original Article | Persian

Authors
1 Master Student, Department of Management, Islamic Azad University, Zahedan Branch, Zahedan, Iran.
2 Assistant Professor, Department of Management, Velayat University, Iranshahr, Iran.
Abstract
Internet businesses have received attention in recent years and many economic enterprises have used the Internet platform. Therefore, there is a need for development for the prosperity of Internet businesses, and based on this, the present research has identified and ranked short-term methods for developing Internet businesses from the point of view of Internet business owners in Zahedan. The present research method is a descriptive survey. The statistical population of this research includes active internet business owners in Zahedan, whose number is 238. The statistical sample of this research was 143 people, and this number was determined according to Morgan's table. The sampling method is available. The tool of data collection was a questionnaire, and the tool of field data collection was a researcher-made questionnaire. The analysis of the single-sample t-test of the data and Friedman's test showed that the short-term methods for the development of Internet businesses from the point of view of Internet business owners in Zahedan are: SEO, marketing, offline communication and format improvement of Site.
Keywords
Subjects

Article Title Persian

شناسایی و رتبه‌بندی روش‌های کوتاه مدت برای توسعه کسب و کارهای اینترنتی از دیدگاه صاحبان کسب و کار اینترنتی در زاهدان

Authors Persian

میلاد صیادی 1
مسعود دهقانی 2
1 دانشجوی کارشناسی ارشد، گروه مدیریت، دانشگاه آزاد اسلامی واحد زاهدان، زاهدان، ایران
2 استادیار، گروه مدیریت، دانشگاه ولایت، ایرانشهر، ایران.
Abstract Persian

کسب و کارهای اینترنتی در سال‌های اخیر مورد توجه واقع شده و بسیاری از بنگاه‌های اقتصادی به استفاده از بستر اینترنت در کسب و کارها روی آورده‌اند. از این‌روی برای رونق کسب و کارهای اینترنتی نیاز به توسعه بوده و بر این اساس پژوهش حاضر به شناسایی و رتبه‌بندی روش‌های کوتاه مدت برای توسعه کسب و کارهای اینترنتی از دیدگاه صاحبان کسب و کار اینترنتی در زاهدان پرداخته است. روش پژوهش حاضر توصیفی پیمایشی است. جامعه آماری این پژوهش شامل صاحبان کسب و کار اینترنتی فعال در زاهدان می‌باشد که تعداد آنها 238 نفر می‌باشند. نمونه آماری این پژوهش 143 نفر بوده که این تعداد با توجه به جدول مورگان تعیین شده است. روش نمونه‌گیری از نوع دردسترس است. ابزار گردآوری داده‌ها فیش‌برداری بوده و ابزار گردآوری داده‌های میدانی، پرسشنامه محقق ساخته است. تجزیه و تحلیل حاصل از آزمون t تک نمونه‌ای داده‌ها و آزمون فریدمن نشان داد که روش‌های کوتاه مدت برای توسعه کسب و کارهای اینترنتی از دیدگاه صاحبان کسب و کار اینترنتی در زاهدان به ترتیب اولویت عبارتند از: سئو سازی، بازاریابی، ارتباطات آفلاین و بهبود قالب سایت.

Keywords Persian

کسب و کار اینترنتی
توسعه کسب و کار
سئوسازی
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  • Receive Date 31 March 2024
  • Revise Date 01 May 2024
  • Accept Date 11 June 2024
  • Publish Date 21 May 2024