مطالعات نوین در مدیریت و سازمان

مطالعات نوین در مدیریت و سازمان

بررسی نقش اینترنت اشیاء در عملکرد کسب و کار و مشتری مداری

نوع مقاله : مقاله پژوهشی

نویسندگان
1 دانشجوی کارشناسی ارشد، گروه مدیریت، واحد زاهدان، دانشگاه آزاد اسلامی، زاهدان، ایران.
2 استادیار، گروه مدیریت، واحد زاهدان، دانشگاه آزاد اسلامی، زاهدان، ایران.
چکیده
پژوهش حاضر با هدف بررسی نقش اینترنت اشیاء در عملکرد کسب و کار و مشتری مداری انجام شده است. روش پژوهش از شاخه تحقیقات همبستگی می‌باشد و با توجه به این که هدف پژوهش، بررسی نقش اینترنت اشیاء در عملکرد کسب و کار و مشتری مداری جامعه مورد مطالعه است؛ لذا پژوهش حاضر از نوع کاربردی است. جامعه آماری این پژوهش، شامل کلیه کارکنان شرکت‌های تجارت الکترونیک مستقر در پارک علم و فناوری زاهدان با تعداد 62 شرکت بود که به طور کلی جامعه آماری 310 نفر می‌باشد. با توجه به جدول مورگان و با روش نمونه‌گیری تصادفی ساده تعداد 172 نفر از کارکنان به عنوان نمونه انتخاب شدند. ابزار گردآوری داده‌ها در این پژوهش دو نوع کتابخانه‌ای و میدانی است. به منظور تجزیه و تحلیل داده‌ها در این پژوهش از دو آمار توصیفی و استنباطی استفاده شده است. در آمار توصیفی از جدول توزیع فراوانی، درصدهای فراوانی، میانه، مد، نما، میانگین و شاخص‌هایی همچون انحراف معیار و واریانس استفاده شد. در آمار استنباطی ابتدا برای نرمال بودن داده‌ها از آزمون کولموگروف- اسمیرنوف استفاده شد و همچنین برای تجزیه و تحلیل داده‌ها از ضریب همبستگی پیرسون و آزمون رگرسیون استفاده شد. محاسبات بوسیله نرم افزار ۲۴ SPSS انجام شد. نتایج تجزیه وتحلیل داده‌ها نشان داد که اینترنت اشیاء بر عملکرد کسب و کار و مشتری مداری مؤثر است.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

Examining the Role of the Internet of Things in Business Performance and Customer Orientation

نویسندگان English

Kosar Amaan 1
Bahareh Naseri 2
1 Master's Student, Department of Management, Zahedan Branch, Islamic Azad University, Zahedan, Iran.
2 Assistant Professor, Department of Management, Zahedan Branch, Islamic Azad University, Zahedan, Iran.
چکیده English

The present study was conducted with the aim of investigating the role of the Internet of Things in business performance and customer orientation. The research method is a correlational research branch, and given that the purpose of the study is to investigate the role of the Internet of Things in business performance and customer orientation of the studied society; therefore, the present study is of an applied type. The statistical population of this study included all employees of e-commerce companies located in Zahedan Science and Technology Park with a total of 62 companies, which in general is a statistical population of 310 people. According to the Morgan table and with the simple random sampling method, 172 employees were selected as samples. The data collection tools in this study are two types: library and field. In order to analyze the data in this study, two descriptive and inferential statistics were used. In descriptive statistics, the frequency distribution table, frequency percentages, median, mode, mode, mean, and indicators such as standard deviation and variance were used. In inferential statistics, the Kolmogorov-Smirnov test was first used to determine the normality of the data, and the Pearson correlation coefficient and regression test were also used to analyze the data. Calculations were performed using SPSS 24 software. The results of data analysis showed that the Internet of Things is effective on business performance and customer orientation.

کلیدواژه‌ها English

Internet of Things
Business
Customer Orientation
Internet
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  • تاریخ دریافت 05 اسفند 1404
  • تاریخ بازنگری 16 فروردین 1404
  • تاریخ پذیرش 25 خرداد 1404
  • تاریخ انتشار 01 خرداد 1404