Modern Studies in Management and Organization

Modern Studies in Management and Organization

Examining the Role of the Internet of Things in Business Performance and Customer Orientation

Document Type : Original Article

Authors
1 Master's Student, Department of Management, Zahedan Branch, Islamic Azad University, Zahedan, Iran.
2 Assistant Professor, Department of Management, Zahedan Branch, Islamic Azad University, Zahedan, Iran.
Abstract
The present study was conducted with the aim of investigating the role of the Internet of Things in business performance and customer orientation. The research method is a correlational research branch, and given that the purpose of the study is to investigate the role of the Internet of Things in business performance and customer orientation of the studied society; therefore, the present study is of an applied type. The statistical population of this study included all employees of e-commerce companies located in Zahedan Science and Technology Park with a total of 62 companies, which in general is a statistical population of 310 people. According to the Morgan table and with the simple random sampling method, 172 employees were selected as samples. The data collection tools in this study are two types: library and field. In order to analyze the data in this study, two descriptive and inferential statistics were used. In descriptive statistics, the frequency distribution table, frequency percentages, median, mode, mode, mean, and indicators such as standard deviation and variance were used. In inferential statistics, the Kolmogorov-Smirnov test was first used to determine the normality of the data, and the Pearson correlation coefficient and regression test were also used to analyze the data. Calculations were performed using SPSS 24 software. The results of data analysis showed that the Internet of Things is effective on business performance and customer orientation.
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Volume 2, Issue 1 - Serial Number 5
Spring 2025
Pages 87-108

  • Receive Date 24 February 2026
  • Revise Date 05 April 2025
  • Accept Date 15 June 2025
  • Publish Date 22 May 2025