Modern Studies in Management and Organization

Modern Studies in Management and Organization

Management Commitment to Green Innovation: A Strategy for Achieving Organizational Sustainability and Improving Environmental Performance

Document Type : Original Article

Authors
Mosa Heidari Surshojani
Masoud Kuchekzadeh Khiabani
Department of management, Deh.C, Islamic Azad University, Isfahan, Iran
10.22034/jmsmo.2025.220844
Abstract
This study investigated the relationship between management commitment to green innovation and organizational sustainability and environmental performance in the Islamic Revolution Housing Foundation of Chaharmahal and Bakhtiari province. The main purpose of this study is to investigate the mediating effects of environmental organizational culture and green technology acceptance on the relationship between management commitment to green innovation and green innovation in processes and products. In this study, a survey and correlation method were used. Data were collected through a questionnaire, and statistical analysis was performed using the structural equation modeling method and Amos software. The findings of the study show that management commitment to green innovation has a positive and significant effect on organizational sustainability and environmental performance. Also, the mediating role of environmental organizational culture and green technology acceptance in the relationship between management commitment to green innovation and green innovation in processes and products has been confirmed. According to the findings of this study, it is clear that paying attention to management commitment to green innovation and creating an environmental organizational culture can lead to improvements in organizational sustainability and environmental performance. These results can help organizations make appropriate decisions to develop and implement innovative and green strategies.
Keywords
Green Innovation
Management Commitment
Organizational Sustainability
Environmental Performance
Environmental Organizational Culture

Subjects

Abbas, J., & Khan, S. M. (2023). Green knowledge management and organizational green culture: an interaction for organizational green innovation and green performance. Journal of Knowledge Management, 27(7), 1852-1870.

Ahmed, R. R., Akbar, W., Aijaz, M., Channar, Z. A., Ahmed, F., & Parmar, V. (2023). The role of green innovation on environmental and organizational performance: Moderation of human resource practices and management commitment. Heliyon, 9(1).

Ahmed, R. R., Streimikiene, D., Qadir, H., & Streimikis, J. (2023). Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA. Environmental Science and Pollution Research, 30(5), 11473-11495.

Ahmed, R. R., Streimikiene, D., & Zheng, X. (2021). The impact of proactive environmental strategy on competitive and sustainable development of organizations. Journal of Competitiveness.

Akhtar, S., Li, C., Sohu, J. M., Rasool, Y., Hassan, M. I. U., & Bilal, M. (2024). Unlocking green innovation and environmental performance: The mediated moderation of green absorptive capacity and green innovation climate. Environmental Science and Pollution Research, 31(3), 4547-4562.

Costa, J. (2021). Carrots or sticks: Which policies matter the most in sustainable resource management? Resources, 10(2), 12.

Dahmardeh, M. R., Pourshahabi, V., Kamalian, A. R., & Salaerzehi, H. (2024). Presenting a model for the establishment and maintenance of expert human resources in the government organizations of Sistan and Baluchestan province. Management and Educational Perspective, 6(3), 267-281. https://doi.org/10.22034/jmep.2024.472390.1401 [In Persian]

Darwish, S., Shah, S., & Ahmed, U. (2021). The role of green supply chain management practices on environmental performance in the hydrocarbon industry of Bahrain: Testing the moderation of green innovation. Uncertain Supply Chain Management, 9(2), 265-276.

El-Kassar, A. N., & Singh, S. K. (2019). Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices. Technological Forecasting and Social Change, 144(483-498).

Grossman, G. M., & Helpman, E. (1994). Endogenous innovation in the theory of growth. Journal of Economic Perspectives, 8(1), 23-44.

Gull, M., Rashid, M., Hassan, S., & Rehman, S. (2023). Role of top management green commitment, adaptability culture and green product innovation in boosting organizational green performance in Pakistan. Research Journal of Textile and Apparel.

Jayaraman, K., Jayashree, S., & Dorasamy, M. (2023). The effects of green innovations in organizations: influence of stakeholders. Sustainability, 15(2), 1133.

Kahupi, I., Hull, C. E., Okorie, O., & Millette, S. (2021). Building competitive advantage with sustainable products–A case study perspective of stakeholders. Journal of Cleaner Production(289), 125699.

Kunapatarawong, R., & Martínez-Ros, E. (2016). Towards green growth: how does green innovation affect employment? Research Policy, 45(6), 1218-1232.

Lu, J., Ren, L., Zhang, C., Rong, D., Ahmed, R. R., & Streimikis, J. (2020). Modified Carroll’s pyramid of corporate social responsibility to enhance organizational performance of SMEs industry. Journal of Cleaner Production(271), 122456.

Musheke, M. M., & Phiri, J. (2021). The effects of effective communication on organizational performance based on the systems theory. Open Journal of Business and Management, 9(2), 659-671.

Ogalo, H. S. (2020). Strategic management of HRM practices and innovation performance in the high tech fiberglass sector in Bahrain: mediating role of organizational innovation. Annals of Contemporary Developments in Management & HR (ACDMHR), 2(3), 43-55.

Pourshahabi, V., Pourkiani, M., Roodi, M. Z., & Sheikhi, A. (2018). Prioritizing the Sustainable Development Components to improve the level of Development with Analytical Hierarchy Process (Case Study: Sistan and Baluchestan province of Iran) Expand this title to reflect content and context. Journal of Economic Cooperation & Development, 39(4), 103-125. https://www.proquest.com/openview/052f3929696b769819e40704093884f6/1?pq-origsite=gscholar&cbl=1096395

Rehman, S. U., Kraus, S., Shah, S. A., Khanin, D., & Mahto, R. V. (2021). Analyzing the relationship between green innovation and environmental performance in large manufacturing firms. Technological Forecasting and Social Change(163), 120481.

Sarayani, A., Pourshahabi, V., Yaghobi, N., & Kamaliyan, A. R. (2024). Presenting the model of recruitment and selection of human resources of the public sector with the approach of the entrepreneurial government. Management and Educational Perspective, 6(1), 159-188. [In Persian]

Segerstrom, P. S. (1991). Innovation, imitation, and economic growth. Journal of political economy, 99(4), 807-827.

Shafique, M., Asghar, M., & Rahman, H. (2017). The impact of green supply chain management practices on performance: Moderating role of institutional pressure with mediating effect of green innovation. Business, Management and Economics Engineering, 15(1), 91-108.

Shehzad, M. U., Zhang, J., Dost, M., Ahmad, M. S., & Alam, S. (2024). Knowledge management enablers and knowledge management processes: a direct and configurational approach to stimulate green innovation. European Journal of Innovation Management, 27(1), 123-152.

Stel, A. V., Carree, M., & Thurik, R. (2005). The effect of entrepreneurial activity on national economic growth. Small Business Economics, 24, 311-321.

Tu, Y., & Wu, W. (2021). How does green innovation improve enterprises’ competitive advantage? The role of organizational learning. Sustainable Production and Consumption, 26, 504-516.

Umrani, W. A., Channa, N. A., Ahmed, U., Syed, J., Pahi, M. H., & Ramayah, T. (2022). The laws of attraction: Role of green human resources, culture and environmental performance in the hospitality sector. International Journal of Hospitality Management(103), 103222.

Wang, K., Chen, B., & Li, Y. (2024). Technological, process or managerial innovation? How does digital transformation affect green innovation in industrial enterprises? Economic Change and Restructuring, 57(1), 1-32.

Wang, S. H., & Song, M. L. (2014). Review of hidden carbon emissions, trade, and labor income share in China 2001–2011. Energy Policy, 74, 395-405.

Wang, Y., & Yu, L. (2021). Can the current environmental tax rate promote green technology innovation?-Evidence from China’s resource-based industries. Journal of Cleaner Production(278), 123443.

Wei, L., Liu, Z., Cao, P., & Zhang, H. (2024). Environmental subsidies and green innovation: the role of environmental regulation and chief executive officer green background. Clean Technologies and Environmental Policy, 1-14.

Yang, C., Zhu, C., & Albitar, K. (2024). ESG ratings and green innovation: AU‐shaped journey towards sustainable development. Business Strategy and the Environment.

Abbas, J., & Khan, S. M. (2023). Green knowledge management and organizational green culture: an interaction for organizational green innovation and green performance. Journal of Knowledge Management, 27(7), 1852-1870.
Ahmed, R. R., Akbar, W., Aijaz, M., Channar, Z. A., Ahmed, F., & Parmar, V. (2023). The role of green innovation on environmental and organizational performance: Moderation of human resource practices and management commitment. Heliyon, 9(1).
Ahmed, R. R., Streimikiene, D., Qadir, H., & Streimikis, J. (2023). Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA. Environmental Science and Pollution Research, 30(5), 11473-11495.
Ahmed, R. R., Streimikiene, D., & Zheng, X. (2021). The impact of proactive environmental strategy on competitive and sustainable development of organizations. Journal of Competitiveness.
Akhtar, S., Li, C., Sohu, J. M., Rasool, Y., Hassan, M. I. U., & Bilal, M. (2024). Unlocking green innovation and environmental performance: The mediated moderation of green absorptive capacity and green innovation climate. Environmental Science and Pollution Research, 31(3), 4547-4562.
Costa, J. (2021). Carrots or sticks: Which policies matter the most in sustainable resource management? Resources, 10(2), 12.
Dahmardeh, M. R., Pourshahabi, V., Kamalian, A. R., & Salaerzehi, H. (2024). Presenting a model for the establishment and maintenance of expert human resources in the government organizations of Sistan and Baluchestan province. Management and Educational Perspective, 6(3), 267-281. https://doi.org/10.22034/jmep.2024.472390.1401 [In Persian]
Darwish, S., Shah, S., & Ahmed, U. (2021). The role of green supply chain management practices on environmental performance in the hydrocarbon industry of Bahrain: Testing the moderation of green innovation. Uncertain Supply Chain Management, 9(2), 265-276.
El-Kassar, A. N., & Singh, S. K. (2019). Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices. Technological Forecasting and Social Change, 144(483-498).
Grossman, G. M., & Helpman, E. (1994). Endogenous innovation in the theory of growth. Journal of Economic Perspectives, 8(1), 23-44.
Gull, M., Rashid, M., Hassan, S., & Rehman, S. (2023). Role of top management green commitment, adaptability culture and green product innovation in boosting organizational green performance in Pakistan. Research Journal of Textile and Apparel.
Jayaraman, K., Jayashree, S., & Dorasamy, M. (2023). The effects of green innovations in organizations: influence of stakeholders. Sustainability, 15(2), 1133.
Kahupi, I., Hull, C. E., Okorie, O., & Millette, S. (2021). Building competitive advantage with sustainable products–A case study perspective of stakeholders. Journal of Cleaner Production(289), 125699.
Kunapatarawong, R., & Martínez-Ros, E. (2016). Towards green growth: how does green innovation affect employment? Research Policy, 45(6), 1218-1232.
Lu, J., Ren, L., Zhang, C., Rong, D., Ahmed, R. R., & Streimikis, J. (2020). Modified Carroll’s pyramid of corporate social responsibility to enhance organizational performance of SMEs industry. Journal of Cleaner Production(271), 122456.
Musheke, M. M., & Phiri, J. (2021). The effects of effective communication on organizational performance based on the systems theory. Open Journal of Business and Management, 9(2), 659-671.
Ogalo, H. S. (2020). Strategic management of HRM practices and innovation performance in the high tech fiberglass sector in Bahrain: mediating role of organizational innovation. Annals of Contemporary Developments in Management & HR (ACDMHR), 2(3), 43-55.
Pourshahabi, V., Pourkiani, M., Roodi, M. Z., & Sheikhi, A. (2018). Prioritizing the Sustainable Development Components to improve the level of Development with Analytical Hierarchy Process (Case Study: Sistan and Baluchestan province of Iran) Expand this title to reflect content and context. Journal of Economic Cooperation & Development, 39(4), 103-125. https://www.proquest.com/openview/052f3929696b769819e40704093884f6/1?pq-origsite=gscholar&cbl=1096395
Rehman, S. U., Kraus, S., Shah, S. A., Khanin, D., & Mahto, R. V. (2021). Analyzing the relationship between green innovation and environmental performance in large manufacturing firms. Technological Forecasting and Social Change(163), 120481.
Sarayani, A., Pourshahabi, V., Yaghobi, N., & Kamaliyan, A. R. (2024). Presenting the model of recruitment and selection of human resources of the public sector with the approach of the entrepreneurial government. Management and Educational Perspective, 6(1), 159-188. [In Persian]
Segerstrom, P. S. (1991). Innovation, imitation, and economic growth. Journal of political economy, 99(4), 807-827.
Shafique, M., Asghar, M., & Rahman, H. (2017). The impact of green supply chain management practices on performance: Moderating role of institutional pressure with mediating effect of green innovation. Business, Management and Economics Engineering, 15(1), 91-108.
Shehzad, M. U., Zhang, J., Dost, M., Ahmad, M. S., & Alam, S. (2024). Knowledge management enablers and knowledge management processes: a direct and configurational approach to stimulate green innovation. European Journal of Innovation Management, 27(1), 123-152.
Stel, A. V., Carree, M., & Thurik, R. (2005). The effect of entrepreneurial activity on national economic growth. Small Business Economics, 24, 311-321.
Tu, Y., & Wu, W. (2021). How does green innovation improve enterprises’ competitive advantage? The role of organizational learning. Sustainable Production and Consumption, 26, 504-516.
Umrani, W. A., Channa, N. A., Ahmed, U., Syed, J., Pahi, M. H., & Ramayah, T. (2022). The laws of attraction: Role of green human resources, culture and environmental performance in the hospitality sector. International Journal of Hospitality Management(103), 103222.
Wang, K., Chen, B., & Li, Y. (2024). Technological, process or managerial innovation? How does digital transformation affect green innovation in industrial enterprises? Economic Change and Restructuring, 57(1), 1-32.
Wang, S. H., & Song, M. L. (2014). Review of hidden carbon emissions, trade, and labor income share in China 2001–2011. Energy Policy, 74, 395-405.
Wang, Y., & Yu, L. (2021). Can the current environmental tax rate promote green technology innovation?-Evidence from China’s resource-based industries. Journal of Cleaner Production(278), 123443.
Wei, L., Liu, Z., Cao, P., & Zhang, H. (2024). Environmental subsidies and green innovation: the role of environmental regulation and chief executive officer green background. Clean Technologies and Environmental Policy, 1-14.
Yang, C., Zhu, C., & Albitar, K. (2024). ESG ratings and green innovation: AU‐shaped journey towards sustainable development. Business Strategy and the Environment.

  • Receive Date 30 November 2024
  • Revise Date 16 January 2025
  • Accept Date 10 March 2025
  • Publish Date 15 March 2025