Modern Studies in Management and Organization

Modern Studies in Management and Organization

Presenting a Model for Developing the Market for the Brick Industry in Iran

Document Type : Original Article

Authors
1 PhD student, Faculty of Technology Development and Entrepreneurship, EEFA ceram Branch, Islamic Azad University, Yazd, Iran.
2 Prof., Department of Business Management, Yazd Branch, Islamic Azad University, Yazd, Iran
3 Prof., Department of Textile and Clothing Design, Yazd Branch, Islamic Azad University, Yazd, Iran.
Abstract
This research aimed to present a market development model for the facing brick industry in Iran; an industry that has a growing future in the world and a promising path in Iran. The method of this research, which is based on the paradigm of pragmatism, was from the perspective of a development goal that was carried out using an inductive approach and an exploratory-analytical nature in the form of mixed (qualitative/quantitative) research. Field and library studies were used to collect data, and the main objective of the research was achieved through two steps. The first step of the research was to identify the factors for the development of the brick industry market through a systematic review of articles published in reputable databases in the world and using the content analysis method, in the second step of this research, the leveling of market development factors was addressed using the ISM method. The present study introduces the main factors for the development of the facing brick industry market in Iran and invites manufacturers and policymakers of the facing brick industry to pay double attention to factors such as market research, focusing on customer needs, and also using modern technology to increase superior quality and unique features in the manufactured product.
Keywords

Subjects


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  • Receive Date 03 April 2024
  • Revise Date 30 May 2024
  • Accept Date 07 July 2024
  • Publish Date 21 September 2024