Modern Studies in Management and Organization

Cognitive Mapping and Scenario Writing for Value Co-creation in Fintech Startups based on Improving Marketing Performance

Volume 1, Issue 2, Summer 2024, Pages 103-142

10.22034/jmsmo.2024.220100

Mehrdad Behzadnia, Shahnaz Nayebzadeh, Seyyed Hassan Hataminasab, Mohammad Reza Dehghani Ashkezari

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